Transnational Project Meetings
Transnational Project Meeting M1Kick-off Meeting
May 24-25, 2019
Within the project "Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology - Implementácia spotrebiteľskej neurovedy a smart výskumných riešení v aromachológii" (NEUROSMARTOLOGY), no. 2018-1-SK01-KA203-046324, the first transnational project kick-off meeting was held on May 24 - 25, 2019 at the Faculty of Economics and Management, Slovak University of Agriculture in Nitra, where 7 project partners took part from Slovakia, Czech Republic, Poland, Spain, Germany and Denmark. Participants discussed the program and important questions related to the project about main project activities, their distribution, financial issues and project documentation. Each project partner presented their experiences and opportunities to conduct an aroma survey in their country during the meeting. Also Consumer Studies Laboratory at FEM SUA in Nitra with its technical equipment was introduced to the partners. After the presentations, the participants discussed the particular project outputs, especially methodology of the processing of aromachology data and common subject of research for the field of production, trade and services. Also, the activities and tasks for the next project output "Methodology of data collection from the field of aromachology", were outlined.
Transnational Project Meeting M2
Nitra, Slovakia & Online
June 25, 2021
Nitra, Slovakia & Online
June 25, 2021
Participants discussed important questions related to completing the project, its main activities and changes occurred within it (especially due to the COVID-19 pandemic), as well as financial issues and project documentation. Each project partner presented their experience and the summary of their involvement in the project during the meeting, which concluded with a plan for submitting a new Erasmus+ project building on the created outputs and project results as well as joint publications prepared for disseminating gathered knowledge.
Transnational Training Activities
Transnational Training Activity C1
May 26-31, 2019
The first transnational training activity (C1) was held on May 26-31, 2019 at the Catholic University, Pedagogical faculty, Department of Management, where 8 project partners took part from Slovakia (3), Czech Republic, Poland, Spain, Denmark, Germany. The main coordinator SUA in Nitra presented by Dr. Jakub Berčík the concept of Output 1: "O1 - Methodology of data collection from the field of aromachology", followed with a discussion among the partners about joint indicators for creating the methodology of aromachology data processing. All participants talked about the current state and conditions for the application of aromachology in partner countries and discussed about potential places from application of aroma in each country. Main partner introduced the developing concept of a smart technology for data collection and processing focused on creating a reference database of aroma preferences and detailed explained all, how these technologies will be implemented into the practiced and areas. Followed training on evaluating software outputs measured with neuromarketing techniques was provided by Dr. Jakub Berčík. In a program, the participant visited Chemosvit Company and were a part of excursion and discussion about implementation of aroma in this company for obtaining of data, how aroma influence the employers in their daily standard work. Last day the partners were trained on emotion measurement methods, on consumer sensory analysis and on setting scent/aroma profiles.
Transnational Training Activity C2
March 1-7, 2020
The aim of the training at one of the largest producers of aromas and aromatic compounds was to understand the development and production of fragrances from blending to final sale to the end customer, with practical examples on how to work with modern scent machines. Participants were trained on area-specific aromas, scent marketing, expert aroma marketing solutions, air design, fragrance sprays and scent machines, as well as room odour removal, directly at the REIMA AirConcept GmbH laboratory, too. The program also included a visit to Selgros Cash & Carry in Chemnitz, the August Horch Museum in Zwickau, as well as many other customers using REIMA aromatisation directly in Meerane.The activity enabled to discuss and agree on the planning of particular research stages leading to the intellectual output O2 - Creation of a reference database, which focuses on the impact of aromatic compounds on human emotions within partner institutions in laboratory and real conditions using innovative research solutions. At this event, the tools and technical solutions that will be used for data collection in countries involved were presented and explained in more detail.
Transnational Training Activity C3
June 28 - July 2, 2021
C3 was organised by our partner university, University of Southern
This was the last transnational training within this project and it was
aimed at one of the main project outputs - Output 3 which was the development
of smart aromatization unit. The first part the training was aimed at the summarizing
of the acquired activities from previous trainings and multiplier events and
processing the acquired data and protocols based on the collected biometric,
neuroscientific and behavioral studies. The content of the training was also
focused on discussing the development of smart aromatization unit by the main
project coordinator with the necessary benefit of data mining and knowledge
acquisition to explore the sensory perception of selected fragrances by
consumers. Training contributed to the knowledge that researchers know and are
able to operate smart technology and are able to solve and process relevant
information data with elements of artificial intelligence represented by
neuroimaging and biometric technologies to reveal their influence on
physiological changes and brain processes of humans.The content of the
meeting was also the training and update on experimental results produced
within the project on consumers' responses to odors using implicit and explicit
methods to support the development of the aromatization unit. We were
discussing the methodological advances
in consumer neuroscience methods in the literature. Important part of
the whole training was also the discussion about the additional project results
and potential for future publication and collaboration opportunities. We were
also discussing commercial opportunity
and further development for smart solutions in aromachology in the partner
countries as it was the last common meeting of all partners within this
Transnational Training Activity C4
March 1-5, 2021
C4 was organised by our partner Miguel Hernández University of
Elche in Spain.
The C4 should be the
final training, however, because of the pandemic situation there was a need to
switch the last two trainings and so the C4 was organized before the C3. The
aim of the training was the summarizing of acquired knowledge from previous
activities, research and acquired project's goals with the aim of implementing
the fragrances into the premises and educating of entrepreneurs in deployment
of aroma marketing for the needs of their economic satisfaction leading to the
understanding that aromachology is a modern phenomenon of the marketing tool.
The C4 was therefore mainly aimed at the completing of the project Output 4 - the common monograph where all partners shall contribute. This summarizing and comprehensive publication designated for particular subject / impact industries and for the entire general and professional public was the main subject of common training discussions, as the partial project outputs and findings shall be published there, including the case studies for each industry surveyed. During the training mainly the tools which are to be used for the preparation of the monograph, instructions to authors, review process among partners and other important things were discussed. Partners had also the discussion about the state of the art on aromatization in the scientific literature. There was also a training on the organization and structure of contents and treatment of data from the experiments run by partners on the main topic as well as the analysis of the possibilities of designing and applying case studies about the topic. During the training the results of association test in partner countries were presented, and the ethical as well as legal aspects of aromatizing of food stores were discussed, as the research in the real conditions following the realized association test, shall be executed in two partner countries - Spain and Poland.
Multiplier Event E1
December 11, 2020
The first multiplier event was originally planned to be held during the internationally renowned "Agrarian Perspectives" conference held annually in September, organized by the Czech University of Agriculture in Prague. However, due to the outbreak of the pandemic and the closure of individual countries according to the severity of the situation, the organisation of all multiplier events was transferred to the coordinator. The first multiplier event took place on 11 December 2020 online and it was entitled "What can aroma marketing do? Innovative research solutions in aromachology and consumer studies". The aim of the event was to present the content and focus of the project and to disseminate the sub-outputs of the project, to establish new contacts, to gather inspiration for biometric, sensory and neuromarketing research in aromachology, which in turn directly resulted from the research and training activities. The programme of the event included an introduction of the project to the participants by the main coordinator, followed by a presentation on the relevance of aroma marketing in practice. The next point of the programme was a presentation of the research of the partner university from Ružomberok entitled: Examples of Aromatization Research in Manufacturing. Subsequently, a panel discussion on the use of aroma marketing in the service and HORECA segment was held with the local coordinator of the partner company Aroma Marketing. Then, the topic of Aroma Research in Trade was presented to the participants, after which space was left for discussion, as the issue aroused high interest among the participants. The event was attended mainly by practitioners as well as teachers and students of final year of study of related disciplines to the focus of the project, where the knowledge thus acquired is likely to be used.
Multiplier Event E2
Bratislava, Slovak Republic
June 22, 2021
The aim of the multiplier event organized in the event space Mlynica in Bratislava was to present the results of project activities and discuss possibilities of their use in practice with interested parties from the professional and lay public. The event was attended by university teachers and researchers, business practice or those interested in doing business in selected industries (manufacturing, trade, services), research and advertising agencies. From the territorial point of view, the event focused mainly on Bratislava and its surroundings due to the high concentration of business entities with the potential to use knowledge from the researched area. The program of the event was in the spirit of the presented outputs of the project. Participants could see an exhibition of smart technologies and the developed smart aromatizing unit, examples of practical experiments in the field of aromachology as well as a presentation of the outputs of the reference database. The event also included a video presentation of the results achieved and the research of the project carried out in Slovakia and in the partner countries.
Multiplier Event E3
Nitra, Slovak Republic
July 7, 2021
The third multiplier event entitled "The importance of aroma marketing in practice - Joint interconnection of smart technologies - aromachology - consumer studies" took place in the Laboratory of Consumer Studies at FEM SUA in Nitra. The event presented the results and research of the project and was attended by stakeholders from the trade, production and services sectors of rather local importance as well as the management of the faculty and others. The event was opened and at the same time presented by the project´s main coordinator, Ing. Jakub Berčík, PhD. This was followed by an audiovisual presentation of the achieved results and research of the project and a presentation of one of the main outputs of the project - the smart aromatizing unit, including its commercial use. The presentation included demonstrations of practical experiments in the field of aromachology and its importance in the future, including the trend direction of in-depth knowledge of customer behavior using modern and smart technologies in sensory, neuromarketing and neurostudies.